Marketing Concepts

Product Description

This adaptive test measures the candidate's knowledge of the core areas of marketing. Designed for all professionals, this test covers the following topics: Advertising & Sales Promotion, Buying Behavior, Demographic Decision-Making, Distribution & Channel Selection, Information Analysis, Internal & External Company Evaluation, Market Analysis, Marketing Control Systems, Marketing Plans, New Product/Service Development, Pricing, and Selling Issues.

Product Summary

Industries	Retail , Manufacturing, Healthcare, Customer Service, Telecommunications, Banking/Finance, Insurance
Propositions
Languages	English (USA)
Completion Time	28 minutes
Competencies